11 Must-Have Site Optimization Tools to Boost Conversion
You’ve invested time, effort, money, and maybe even some blood, sweat, and tears along the way struggling to get traffic to your site.
But driving traffic to your website—although it’s a monster of a task—isn’t enough to maintain momentum for your business on its own.
Why would I burst your bubble like this?
Well, the truth is that to maximize your return on that huge investment, you’ve got to focus on what happens to that traffic after they land on your site.
And what happens next, whether they buy or bounce, is all about site optimization tools to turn visitors into (you guessed!) paying customers.
Because the beauty of conversion is that once a visitor makes a purchase on your website, they become loyal customers (hopefully forever!). And then, they can continue along your conversion funnel and begin advocating for your brand.
Now, in this article, I’m going to show you:
- Why you need specialized tools in your digital marketing box to pump up your conversion rates.
- Which 11 site optimization tools will help you spike conversions and drive sales through the roof.
- And how these tools will help make the buyer’s journey through your sales funnel like a vacation that you want to stay at forever.
Ready to stop leads from leaking out of your pipeline? Alrighty then, let’s start...
In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide.
Why Do You Need Site Optimization Tools to Boost Your Conversion Rate?
There are tools out there for literally everything.
For plumbing, cars, nails, hair, traffic—anything.
So why wouldn’t you take advantage of them? Why wouldn’t you use them?
You see, in today’s market, other people have already invented the wheel.
So it’s not really up to you to reinvent it but to use it to your advantage.
As I said before, there are tools to optimize basically anything. Because we’re always optimizing.
We optimize the way we cook, the way we organize our belongings... Heck, we even use tools to optimize the way we sleep these days.
And the same way there are tools for content marketing, tools for scaling digital marketing agencies, and affordable online marketing tools—there are plenty of site optimization tools too.
For what? For boosting conversions .
These site optimization tools will help you perfect your lead’s journey down your website.
They will define the right path your leads should take in order for them to want to continue on that journey.
So if you’re looking to skyrocket your conversions and turn website visitors into paying customers, having the right tools in your CRO toolbox will go a long way.
Fair enough, right?
And when you consider that according to WordStream, the top concern of most businesses is acquiring new clients...
...then you’ll see how important it is to outpace your industry average for website conversions.
So now that you know you do need tools to optimize your site and conversions, let’s get to our picks for best site optimization tools.
#1 Site Optimization Tool for CRO: Lucky Orange
It’s so much easier to optimize your site and boost conversions when you can observe and analyze users’ behavior.
And that’s exactly what Lucky Orange lets you do.
Mouse tracking, dynamic heat maps, visitor recordings, form analytics, conversion funnels, and other tools enable you to see where visitors are dropping out on your funnel.
This tool lets you easily monitor your buyers’ journey so you can optimize it.
And if for example you see that prospects are dropping out at checkout, then Lucky Orange will help you determine where to put all of your efforts on trying to stop leaking those leads.
#2 Site Optimization Tool for Building Landing Pages: Leadpages
We’ve talked plenty of times about Leadpages in past articles but it’s just because we can’t get enough of it.
At Growbo, we use Leadpages as our landing pages builder.
We use it to build our clients’ landing pages because it’s super easy to use.
And it’s an effective tool for helping sell online courses, high-ticket products, coaching services, or anything else online.
With it, you can build code-free websites, high-converting landing pages, pop-ups, alert bars, opt-in forms, and more.
Plus, as a leader in site optimization tools, Leadpages has a platform infused with marketing expertise—and real-time guidance, AB testing, and conversion-optimized templates.
And since you know that in order to boost conversions you need to implement funnel optimization tweaks, and that there are conversion design tactics for your landing page(s)—then you know you need an efficient landing page builder that lets you do all this and more.
Having a tool that lets you do all of this easily is beyond valuable. And that’s exactly what Leadpages is.
#3 Site Optimization Tool for Building Web Apps: Bubble
Bubble can make a great addition to your site optimization toolbox.
Even though we haven’t tried it yet, it's a great no-code platform for creating web apps in just a matter of days.
And not only that but it’s UI is very friendly.
So if you’re looking to boost conversions by developing a web app, Bubble handles deployment and hosting for you. And there are no hard limits on the number of users, volume of traffic, or data storage.
#4 Site Optimization Tool for Delegating Digital Marketing/Creative Tasks for You: Growbo
The Growbo Web App lets you hand off all of your digital marketing and CRO-related tasks to a team of pros through our web app.
It’s perfect for any agency, eCommerce store, coach service—any business in general who is looking to outsource all their digital marketing work.
And by delegating all the work to us, you don’t have to worry about hiring a designer to create a single landing page or an entire website....
Or a knowledgeable copywriter to write copy about a specific industry…
Or an editor and quality assurance specialist to evaluate and approve the standards required for every piece of work that’s launched…
Growbo already has a full team of experts on staff that are specialized in every field. They’re trained to work on your projects and deliver them without much input or supervision from you.
The possibilities of rising your conversion rates with Growbo are endless. You can even see a list of 29 different projects we can do for you to give you some ideas of what to delegate.
All you have to do is log in to our web app, create the tasks you want to delegate to us, and we’ll get the work done for you.
All we need from you is the digital marketing tasks you want us to work on. That’s it.
Our project managers, client support specialists, and digital marketing strategists will be ready to chat with you in real time in case you have any questions.
Something that’s really great about this tool is that no one else is doing the exact same thing.
So if you want to save money and time, and be a satisfied client like some of the ones below…
...just start delegating your conversion rate optimization tasks to us.
#5 Site Optimization Tool for Capturing Emails: Sumo
Part of optimizing your site for more conversions is actually optimizing your content for driving more traffic to your site.
Because by driving more traffic you actually have a huge opportunity to convert those prospects into buyers or clients.
So what can you do to grow your website traffic for free?
You can use Sumo.
Sumo helps you with your site growth by capturing email subscribers with its tool.
Because we all know the painful struggles of building an email list of 10,000 subscribers (or more) and making sales from it.
So if you’re looking to optimize your site by growing your email list, then using Sumo can be your chance to do so.
#6 Site Optimization Tool for User Behavior: Clicktale
Clicktale is a user behavior app that helps you identify your customers’ behavior, their needs, wants, and intent—all throughout the engagement process.
They help businesses solve digital experience challenges and some of the benefits you can get by partnering with them are:
- Human and machine intelligence
- Enterprise level scalability
- Data rich visualizations
- Extensive analytics ecosystem
It can be a great site optimization tool for any medium to large companies who want to know what customers are doing on their website.
And with them, you can see how you can better optimize your landing pages to provide a better user experience.
#7 Site Optimization Tool for Competitor Analytics: SimilarWeb
One of the best ways to optimize your site for conversions is to see what successful competitors are doing.
Because as I’ve said before, “Copy what works.”
So it’s very important to know what other successful businesses are doing so you can adapt yours and optimize it for better results.
SimilarWeb is a great competitive marketing intelligence and site optimization tool to help you skyrocket your conversions.
It lets you see your competitors’ website traffic, track your market share, discover trends as they happen, and more.
So if you’re looking to know your competition's analytics and online strategy, identify emerging trends and new players, and understand consumer intent and journey, then all you have to do is try this tool.
I haven’t tried it yet but big-name companies like Microsoft, CrunchBase, and eBay have shared positive reviews about it.
#8 Site Optimization Tool for A/B Testing: OptinMonster
OptinMonster offers a wide variety of tools in their toolkit. And one of them is for A/B testing.
You already know what A/B testing is and how it can help you optimize your conversions, right?
Well, if you don’t, I seriously encourage you to look at the benefits of A/B testing these key elements on your landing pages.
You see, A/B Testing is like conducting a science experiment.
First, you create a hypothesis based on existing data.
For example, “Changing one or several elements on my landing page design will optimize its conversion rate.”
From there, you begin a test in which you compare two variables.
And then, examine the data to see which variable has the best outcome.
Finally, conclude whether your hypothesis was correct or incorrect. And plan future tests around this conclusion.
So why do you need to A/B test in the first place?
Simple.
A/B testing lets you see where you can improve our conversion rates on your landing pages.
And OptinMonster lets you do just that.
#9 Site Optimization Tool for Usability Testing: Loop 11
We haven’t tried yet Loop11 but it’s one tool we’ve read really great reviews about.
This site optimization tool does more than just user testing. It helps you with:
- Competitive benchmarking
- A/B testing
- Accessibility testing
- Search engine findability studies
- Mobile and tablet testing
- True intent studies
- Information architecture testing
Loop11 runs tests on their customers’ websites to ensure they have designed a good user experience for prospects who visit their website.
And once a test is created in Loop11, their customers then hire people to participate in those tests.
Loop11 will then send usability reports like the one below based on the results of those tests.
So if you’re looking to evaluate the functionality of your site even when you’re not at your computer, then you should try this usability testing tool.
#10 Site Optimization Tool for Web Analytics: Google Analytics
Google Analytics is a web analytics service offered by Google.
It tracks and reports your website’s traffic. And it also lets you measure your advertising ROI, your Flash, video, and social networking sites and apps.
It helps you get a better understanding of your customers and it gives you the free tools you need to analyze data for your website.
Google Analytics should be part of your digital marketing strategy from the start.
It only takes a few minutes to add the Analytics code to your website.
And if you’re still wondering what Google Analytics is great for, let me tell you briefly.
One of the best ways to discover where your sales funnel is leaking leads is by understanding the fundamental levers of online growth.
And this tool reveals a lot about your funnel—if you know where to look.
It’s a two-step formula that will unveil the largest holes by tracking your visitors and their actions.
Just make sure it’s set up to track your website’s traffic by creating a conversion goal in Google Analytics.
Then, set it up to track your funnel and let the data come in for a period of 2 weeks to 30 days (at minimum).
And once you have the data coming in, you can clearly see where your funnel is leaking leads.
For example, take a look at where numbers are dropping off in the example below.
This will give you a clear sign of where the bottleneck is. And that means you’ll know where on your site needs the most attention.
#11 Site Optimization Tool for Surveys: SurveyMonkey
SurveyMonkey is an online survey development cloud-based software. And it’s one of the very best resources available if you want to learn more about your target market.
It helps you create and run professional online surveys. And all you need is ask the right questions to survey your audience!
This site optimization tool gathers data and easily creates surveys, quizzes, and polls for any audience.
And with that data you collect through your surveys, you can make better decisions to optimize your survey sales funnel for more conversions.
Conclusion
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Let’s face it. There’s a lot that goes into conversion rate optimization.
And your best bet is really to use a combination of all these site optimization tools in your marketing approach.
So let’s recap the types of site optimization tools I outlined here and that you should start using:
- For landing page building
- For CRO
- For driving traffic
- For analytics
- For competitor analytics
- For A/B testing
- For web analytics
- For usability testing
- For surveying
These tools will give your website that final push it needs to boost sales and conversions.
But... if you’re short on time and you’re feeling like these tools are great, but you’d rather have someone else execute site optimization for you, we can help you.
If you’re wondering how to outsource CRO and finding the best agency to work with—at Growbo we can actually help you with that and more.
Because let’s face it, leading a team, managing workloads, and delivering high-quality work to your clients is tough enough on its own.
And when it comes to optimizing your website, it’s understandable you need expert help.
And whether that help comes in the form of tools you learn to use or support you receive from an outsource partner like us, the end result is really what matters: converting more sales and delivering excellent service.
Now tell me something, will you use these tools or outsource your site optimization?
Let me know how it goes in the comments below.
Keep Growin’, stay focused.
