"I've had the opportunity to make a lot of interesting observations after interviewing over 1000 entrepreneurs since Mixergy began. One pattern I noticed was that businesses who were successful at scaling with online marketing built a sales engine. This gave their business consistency and saved time. For instance, before my first company, Bradford & Reed, was sold it was clear that a key piece of our growth engine was these email lists we were building. This is one of the must-have elements to any online sales funnel and Matt covers it here in this course."

"Although I didn't call it a 'sales engine' at the time, part of the reason why VideoFruit was able to launch and become profitable so quickly was that I had a plan in mind: a conversion-focused funnel, content to feed new traffic and a follow-up process. I'd recommend this course for anyone who wants to get beyond just 'hustling' and build a business that consistently makes money."

"Just got access and read through 10% of it -- seems really helpful for people who want to understand a productive way of doing online marketing. I practice a more 'radical' form of this called 'benevolent marketing' which Matt covers in the 'Advanced' lesson. But for a business owner or marketer looking to save time and learn content marketing &&sales and funnels, this reads like a good story and helps get them to that next level."

"Launching your business is obviously the first big step, but there's another step we all need to take if we want to find the success we know we're capable of. And that's going from a scattered approach to sales and marketing, to a systemized approach that generates leads and sales CONSISTENTLY. I've seen the results myself and if you want to see the same results in your business, Matt's course will show you the way."