29 Examples of Instagram Campaigns for 2025

You know one of the best feelings in business? Watching your website traffic grow stack-up, because more traffic usually means one thing: cha-ching

I often hear clients say, "We need to spend thousands on Instagram ads to get more traffic." But – while ads can be effective – you don’t.

Last week, I analyzed 29 successful Instagram campaign examples that transformed businesses without breaking the bank. These aren't just random success stories - they're proven blueprints you can model in your social media and marketing funnel. The secret? 

It's not about spending more - it's about modeling what already works. Here's what you'll discover:

1. How Cinephile Club's movie montage reel drove 30X higher engagement without paid promotion
2. The simple strategy Red Bull used to reach 1.2 million people organically
3. Why Taco Bell's free content got 16,000 engagements per post-
4. The no-cost approach that boosted Bloom & Wild's sales by 62%
5. Madewell's influencer hashtag strategy that sparked 33,000 organic posts

You don't need to risk thousands on Instagram ads to grow your reach. By following / modeling these proven examples, you can start growing your traffic / brand impression today.

Ready to transform your Instagram from a money pit into a top-of-funnel traffic machine? Let's dive in…

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Instagram Campaign Example #1: Warby Parker

What Is It?

Warby Parker already has a leg up on the competition.

They got your eyes covered with a variety of glasses, sunglasses, and contact lens.

They’ve been uploading artsy images on Instagram. 

I mean, just look at that cute dog, isn’t he wearing the glasses with style?

This company knows how to use a hashtag. And they have created a string of successful Instagram campaigns.

Including #WarbyBarker that features dogs wearing their glasses.

But they don’t only feature puppies wearing glasses. They also share stories about real inspiring people who wear their glasses. 

They named the campaign #WearingWarby, and this is an example of a post they’ve shared...

What Sort of Results Did It Get?

• Warby Parker already has 585k followers on Instagram
• 4,000 likes on average per post
• 50 comments on average per post
• A host of highly successful social media campaigns

Key Takeaways

• Create empathy in your audience by showing real, inspiring people.
• Create original, humorous hashtags.

Instagram Campaign Example #2: Red Bull

What Is It?

Red Bull didn’t start out using Instagram as its main social media source. 

But today, according to Coschedule, they post mainly worthy images to promote shares with their fans. 

Almost all of their photos and videos show people participating in extreme sports. 

Take a look at the images below…

This creates a bond with their audience because extreme sports lovers engage with the content and with the brand at the same time.

Because while Red Bull is not a sports brand, they have successfully merged their products with an entire industry.

They’re also really good at implementing timely hashtags. 

They started an Instagram campaign for their tropical-flavored “Summer Edition” energy drink. 

They were looking to create awareness and boost sales for the Australian market specifically.

What Sort of Results Did It Get?

Well, when they introduced their #ThisSummer hashtag, according to Digital Marketing Institute, the brand reached 1.2 million consumers. 

Key Takeaways

• Relate your brand to a specific industry. This will help you engage with influencers and gain a consistent fan base.
• Use timely hashtags to introduce new products or campaigns.
• You don’t necessarily have to post photos related to your product. They can be related to your target audience—know your audience in order to feed them what they’re looking for.

Instagram Campaign Example #3: Starbucks

What Is It?

Starbucks knows how to engage customers on Instagram. 

The fact that they have  17.8 million followers they have right now speaks for itself.

Not only do they cater their Instagram content to current events or holidays.

But they also interact with customers and followers by asking them to post photos and tag Starbucks.

This usually happens in December when they run their red cup campaign. 

The hashtag they use for this is #RedCupContest. And they ask followers to post photos of their red cups for a chance to win a Starbucks gift card.

It’s a win-win because their customers may get a reward. And Starbucks gets people engaged with their brand. 

It’s just a simple concept.

What Sort of Results Did It Get?

According to Hubspot, they already have 40,000 posts of red cups photos on Instagram.

Key Takeaways

• Engage customers with contests where they can win a prize for posting their own photos.
• Create posts that are meaningful to your audience by commenting on current events or holidays.

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Instagram Campaign Example #4: American Express

What Is It?

American Express has had successful ad campaigns for years now.

Their main message is that their card is linked with living the good life. And it’s paid off.

They’ve also written headlines in Ad Age’s top 15 ad campaigns of the 21st century with their Small Business Saturday campaign.

Their messaging has created great engagement with Instagram followers. Especially since it’s so image-focused. 

No wonder why they are the world’s 27th most valuable brand according to Forbes.

They take artsy, enviable photos (like the example below) of their credit cards in different locations around the world. This furthers the idea that you can do more with an Amex card.

And their signature hashtag #AmexLife effectively communicates their message in just 8 letters.

What Sort of Results Did It Get?

AdWeek reported that Amex got 10 million impressions on Instagram in 2 weeks by hiring guest photographers for a campaign. 

It’s just another great example of how engaging influencers has a big impact on overall success.

Key Takeaways

• Incorporate your employee stories in your posts.
• Create an all-encompassing but short hashtag that covers your brand’s key message (outside of campaign hashtags).
• Engage professional photographers in guest posts.

Instagram Campaign Example #5: GoPro

What Is It?

GoPro’s whole existence is based around the popularity of photographs and videos.

It’s no surprise that the brand has found a lot of success on Instagram. 

They currently have 20.8 million followers.

According to Entrepreneur, GoPro’s marketing strategies have always been centered around user-generated content. 

And Instagram continues the trend by showcasing the craziest shots and videos. 

They tag each of the photographers who took a photo in their posts, further connecting with customers.

These impressive images show how unique the perspective from a GoPro really is, which in itself is great marketing. 

The brand doesn’t have to do much on Instagram to showcase their product. But there are still valuable takeaways from their Instagram account.

One thing is that they only post artful photographs that were taken from a GoPro like the images below...

They don’t mess around with anything else, and their account is consistent and visually stimulating because of it.

Because of this, they have the GoPro Awards where camera owners for a chance to win a cash prize and be featured on GoPro’s social channels.

What Sort of Results Did It Get?

• Customers and users alike are more engaged.

Key Takeaways

• Tagging different photographers of their posts create empathy with the audience.
• User-generated content works.

Instagram Campaign Example #6: Uber

What Is It?

Uber continues to dominate the ride-sharing market according to CNBC. And their social media strategy is a great indicator of why.

As the image below shows, they had a campaign called #BackSeatView.

The campaign featured breathtaking images from all over the world from the backseat of an Uber. 

And they not only created lots of clickable and shareable content. It also connected Uber users from all over the globe.

According to Marketing Land, Uber has also taken advantage of social media incentives for customers. 

By simply offering incentives to riders in exchange for a social media share, they’re also using the power of word-of-mouth marketing. 

For instance, they once had a promotion that offered an incentive to passengers if they shared their content on their social media.

Partnering with influencers is another strategy Uber has implemented to help its business grow.

What Sort of Results Did It Get?

Uber partners with Instagram influencers like Charlotte Bridgeman. By simply posting a photo and mentioning Uber in the comment, skyrocketed to 283k. 

This strategy helps brands gain more followers. This is because they’re partnering with trending, popular, and fashionable bloggers, influencers, or celebrities.

Key Takeaways

• Create campaigns that connect people across the globe for more empathy.
• Give your followers incentives so they can share your content.
• Pair with trending, fashionable, popular bloggers or influencers.

Instagram Campaign Example #7: Ben & Jerry’s

What Is It?

Ben & Jerry has been famous for their humor and unique approach to marketing for a long time now. 

They barely have to try—even the way they name their ice cream flavors is funny and catchy.

And according to AdWeek, content that involves humor is more likely to be shared by people.

On top of that, they engage customers in their naming schemes.

For instance, the Chubby Hubby ice cream flavor came from a man who tried to convince an ice cream lover that the flavor already existed.

When Ben & Jerry’s heard the story, they created the flavor.

You can see where this is going, don’t you?

Not only does this brand have well-consolidated products, but they also use humor and wit to engage their customers—all of which contribute to an excellent Instagram marketing strategy.

A photo of ice cream doesn’t require much convincing on why you should eat it. 

And Ben & Jerry’s doesn’t need much more explaining about why they are successful in the Instagram world.

Key Takeaways

• While we can’t all sell delicious ice cream for profit, use Ben & Jerry’s strategy to engage customers. Simply listen to stories from your audience.
• Implement humor and wit into your products and campaigns.

Instagram Campaign Example #8: Aerie

What Is It?

The clothing brand Aerie is popular among young girls and women.

The company is owned by American Eagle Outfitters, and they started the social media campaign #AerieReal.

They asked women of all shapes, sizes, backgrounds, and ages to post real photographs of themselves in the brand’s swimwear. Not airbrushed photos.

The campaign’s slogan was “Let the real you shine.”

That message is timely—women are more skeptical now than ever about the way beautiful people are portrayed in magazines and online.

And focusing on how real, non-airbrushed women look in their products was a strategy that engaged young women. This differentiates them from brands like Victoria’s Secret.

And not only that. 

Aerie pledged that for every Instagram user who posted a photo of themselves in one of their suits, the company would donate a dollar to the National Eating Disorders Association (NEDA).

Even more incentive for young women to engage.

What Sort of Results Did It Get?

The company has donated over $110,000 to NEDA.

Key Takeaways

• Engage an audience with a timely, thought-provoking topic.
• Use this engagement and attention to support a good cause.
• Agitate pain points like women’s looks.
• Give people a reason to get involved in your campaign. No matter if it's an awareness campaign or a donation drive. Customers want to buy from companies that support important causes. 

Instagram Campaign Example #9: Netflix

What Is It?

Netflix is another example of a successful company.

They partly owe their success to their strategies to advertising on Instagram.

They post stills from popular shows like Dark or Ozark which gets fans involved in their Instagram page with likes and comments. 

But they also take it a step further by providing facts about the actors in their shows.

See in the post below how they added a fun fact related to one of Stranger Things’ actor Finn Wolfhard (Mike)?

And see how they also added a quote from Millie Bobby Brown (Eleven, in the show)?

This gets fans engaged because let’s be honest, who isn’t curious about some celebrities’ personal lives?

We’re all curious about it on some level.

Netflix also announces new TV shows and movies on their Instagram account. 

Since they’re creating a ton of their own content these days, posting trailers and previews on Instagram teases followers to watch whatever they’re releasing according to Hubspot.

Plus, Netflix can actually see how its followers react to new content or movie releases furthering their ability to make decisions based on feedback.

Key Takeaways

• Create fun fact posts about actors, celebrities, or topics that your market is interested in.
• Announce new products on your Instagram account.

Instagram Campaign Example #10: Taco Bell

What Is It?

Taco Bell has been around since, well... forever.

It launched a nostalgia-driven Instagram post during Halloween season with the tagline "who else is this old relive the decades for a limited time." The post taps into shared memories of late-night Taco Bell visits, particularly appealing to those who remember it as a popular post-socializing destination.

They post silly, eye-grabbing content just to make their followers hungry or to remind them how much they love their products.

Colorful, abstract posts on Instagram can be just as clickable and shareable as photos of beautiful sunsets on the beach.

The colorful images they post on Instagram show that they have a very strong sense of their brand and their design. Also, they obviously have the kind of humor that appeals to those looking for a burrito at 4 am.

They know how to keep the message simple. And they have over 1.6 million followers on Instagram.

Key Takeaways

• When you have such a renowned brand, use consistent design and branding elements to connect with your followers even more.
• Don’t try too hard (be funny but be authentic) and don’t take yourself too seriously.

Instagram Campaign Example #11: WeWork

What Is It?

WeWork offers shared workspaces all over the world. And one of their slogans is “Do what you love.” 

They focus on communities of freelancers, entrepreneurs, startups, and the like.

Their Instagram account showcases beautiful workspaces that tease their audience.

Currently, their bio on Instagram reads: “For all the ways you work.”

Their entire business plan and slogan feed feed into the ever-growing gig economy across the globe. And they are, well, they are killing it.

Freelancers who work from home are salivating at these gorgeous alternative workspaces. 

In fact, their fan base is growing. They now have over 596 open locations in over 124 cities and 620k Instagram followers.

One of its standout campaign is the annual #DogsOfWeWork, where WeWork encourages members to share photos of their pets in WeWork spaces. This campaign not only highlights the pet-friendly atmosphere but also creates a sense of community and encourages engagement among followers.

What Sort of Results Did It Get

• This user-generated content was then compiled into an annual #DogsOfWeWork calendar, helping the brand foster engagement with its audience and enhance its social media presence through creative and relatable content.

Key Takeaways

• Posts that touch on the gig-economy lifestyle are hot right now.
• Adapt your Instagram messaging to your audience.

Instagram Campaign Example #12: BMW

What Is It?

BMW has 27.6 million followers on Instagram. 

That’s a ton! How do they do it?

Well, they used to run an Instagram campaign called #BMWrepost. 

They featured posts from their customers who use the hashtag. 

While this isn’t really a monetary incentive, getting your photo in front of almost 30 million people would be pretty cool, right?

Because BMW is a luxury brand. Anyone would be pretty dang proud to purchase one of their cars. 

And giving customers a platform to talk about their new cars would likely increase brand awareness and trust.

Because customers are more likely to return to a brand they trust. 

One of the strategies it uses is that BMW invites people to use the #BMWRepost hashtag for a chance to be featured on the company’s Instagram account which has over 40 million followers.

What Sort of Results Did It Get

The hashtag is the most popular brand hashtag in the automotive industry. It has been used 3M times as of date.

Key Takeaways

• Allow your followers to share their photos and brag about your products.
• Asking customers to post your products is a win-win. This is because 1) they get exposure from appearing on your Instagram account, and 2) you get a base of consumers who trust and like your brand.

Instagram Campaign Example #13 Converse

What Is It?

Converse has been around for over a century now.

They’ve been part of Nike since 2003 and needless to say, they’re highly popular in the sneakers market.

Just by looking at a shoe someone’s wearing, you know for sure if it’s a Converse.

The style dates back to when Chuck Taylor himself wore the shoes.

And Converse has kept that retro look.

The brand perpetuates its coolness by posting retro photos of its shoes on Instagram all day long. 

Their photos are timeless and simple. And those are two things that consumers get a kick out of (no pun intended).

Converse also engages their customers and influencers in their posts. 

On their posts, Converse always tags the person wearing their shoes, the influencer, and/or photographer.

This is another great example of a brand fully engaging its audience. And of course, opening up a discussion about its products.

In 2022, it launched the “Create Now. Create Next” film series featuring 20 6-second films showcasing new and established creatives. This campaign was promoted through all social media platforms.

What Sort of Results Did It Get

The campaign reached 1.7B impressions worldwide according to Love The Work.

Key Takeaways

• Retro styling, especially with older brands, can increase appeal and demand for products.
• Tagging influencers and photographers in your posts help engage a wider audience

Instagram Campaign Example #14: Oreo

What Is It?

Oreo is a good example of an Instagram campaign example who follows a nontraditional way. 

Oreos relies heavily on illustrations. 

This is a playful way to connect with your audience, children, and adults alike.

This is a playful way to connect with your audience, children, and adults alike. 

For instance, they used the above post to promote the 4th of July of a recent year. They insisted that America’s forefathers dunked their Oreos in milk.

Who doesn’t that anyway?

Another way they’re killing it on Instagram is with their pairings. 

See how in the below post they show Oreo cookies next to glasses of champagne?

This puts the idea in people’s minds that Oreos (and the person eating them) can be fancy and still enjoy this classic cookie.

Oreo also uses a lot of videos in their posts, which get users involved even further with their content. 

In fact, engagement with Instagram videos is increasing as eMarketer reported. 

For instance, a 3-part Instagram reels garnered more than 20,000 likes just for a teaser of its new flavor.

Whether live videos or carefully crafted animated videos, start using this tactic on Instagram now.

What Sort of Results Did It Get

The launch of the new flavor resulted in almost 40,000 likes.

Key Takeaways

• Pair your products with other lifestyles or items your customers are interested in.
• Try animated videos and illustrations. These give your account a more playful vibe that’s been proven to work on social media audiences.

Instagram Campaign Example #15: Apple

What Is It?

All right, all right. Let’s talk about the world’s most valuable brand according to Forbes.

When you think about Apple, what would you expect their Instagram account to be like?

People sitting on their laptops in chic cafes? 

People with earbuds listening to music? 

Or photos of the newest iPhone?

Wrong all around.

For a while, Apple’s Instagram account has been doing something different. They have shared beautiful photographs taken by customers with their #ShotoniPhone.

The company has always been known for its branding. 

No wonder why Apple just seems to get it with style and design, like all the time. 

They are very unique in their style—it feels almost retro but never outdated. 

They bank on current trends without seeming to try too hard. And they don’t overwhelm their audience with product photos.

But the biggest thing they do right is they change. 

They are never afraid to change something to stay ahead of the curve. 

And as the most valuable brand in the world… I’d say they are doing something pretty damn right.

Their Instagram account shows how adept they are at picking up what people want to see.

They know that people would eventually get tired of seeing only photos of their products. But instead, they post artistic photographs taken from people’s iPhones.

Kinda genius, right? 

They show the world the high-quality pictures their products are capable of taking. And they do it without overwhelming followers with selling tactics.

Apple launched this separate account for photographs until late in 2017, and it already has close to 23.7 million followers.

This is a great example of how having multiple Instagram accounts for different lines of business can actually connect better with a certain audience. 

For example, Apple’s iTunes account connects better to music lovers than to iPhones’ lovers.

What Sort of Results Did It Get

The #ShotoniPhone campaign is one of the biggest user generated content by a brand. It has over 70 million interactions (likes, comments, shares) on Instagram alone.

Key Takeaways

• Style matters so hire creative people who can keep up with photography and design trends.
• Engage followers by posting the content they create with your products.
• Try multiple Instagram accounts for lines of business or your brands-within-brands.

Instagram Campaign Example #16: Zara

What Is It?

In 2015, clothing retailer Zara netted $2.3 billion in annual profits.

It’s no wonder why they are one of the most successful retail companies in the world according to Fortune.

They currently have 39.9 million followers on Instagram. 

Ttheir products are always featured in their account, showcasing what it sees as the upcoming trends.

The company recognized the power of partnering with influencers to drive more engagement for a new product and to get exposure to new audiences.

And they did just that. 

They partnered with influencer Teesh Rosa to promote the brand’s new denim jackets and jeans, using the hashtag #IAmDenim.

With this Instagram campaign, the brand invited people and influencers to post videos and images of them wearing the clothes.

What Sort of Results Did It Get?

The video that LinkedIn posted with Teesh Rosa had over 365,000 views and they were able to reach new audiences and appear more accessible to younger people.

Key Takeaways

• When launching a new line of products, post on your Instagram account content for your users.
• Connect and partner with influencers in your niche to showcase your products to get exposure to a new audience.

Instagram Campaign Example #17: Madewell

What Is It?

Madewell is a clothing company and sister brand of J. Crew. 

They specialize in denim wear and already have a whopping 1.4 million followers on Instagram.

For a past Valentine’s Day, they created a popular one-day-only Instagram campaign.

What did they do?

They partnered with some influencers to reach out to their followers.

They created the hashtags #Flashtagram and #DenimMadewell. Then, they asked influencers (and employees) to post a photo with the Madewell denim they loved the most.

They’re even promoting the campaign on their website…

What Sort of Results Did It Get?

Madewell’s Instagram campaign generated nearly 2,000 posts in a single day (more than 33,000 today). They also generated 160,000 likes and the use of denim was effectively promoted amongst the Instagram fashion community.

Key Takeaways

• Never miss the chance to jump on an occasion (your company’s anniversary, holidays, Valentine’s Day, Thanksgiving). People are always looking forward to these special occasions.
• Connect with influencers or bloggers in your niche. Invite them to take over your account for a day or encourage them to post photos with your hashtag. 

Instagram Campaign Example #18: British Airways

What Is It?

British Airways is the UK’s largest airline.

They partnered with social media influencer Lua to help them achieve the growth of their Instagram account.

At that time, Lua had 2.1 million followers on Instagram (more than British Airways).

What Sort of Results Did It Get?

By collaborating with an influencer on the #Bleisure campaign, the post got over 50,000 likes in less than 2 months.

And this helped British Airways grow to 999k followers on Instagram nowadays.

Key Takeaways

• Partner with people or brands that have the power to influence the buying decisions of your target audience. This will help you get exposure to a new audience.
• If you’re not on a tight budget, working with “less famous” influencers can start at around $100 according to HYPR. Compared to working with famous celebrities (with 1,000,000+ followers) that can start at around $1,400 per post.

Instagram Campaign Example #19: Marc Jacobs

What Is It?

American fashion designer Marc Jacobs recognized the power of Instagram. 

That’s why he has run Instagram marketing campaigns frequently to gain more and more followers.

He currently has 9.8 million followers on this social media platform. 

For this Instagram campaign, he started recruiting the next face of his brand. 

He called for models who were interested to post their photos for consideration for the campaign. 

For this, models simply had to use on their photos #CastMeMarc.

What Sort of Results Did It Get?

Well, this single Instagram campaign resulted in 70,000 applications via the hashtag.

There are over 90,000 posts with the #CastMeMarc hashtag.

30 aspiring models were flown in from around the world to be photographed.

And the winners were featured in a video.

Key Takeaways

• If you’re looking to find the new face of your brand without having to do an in-person casting, then use Instagram to run a photo contest of some kind.
• Featuring real people in your campaigns is always a safe bet because people love authenticity. And even better, they love having the opportunity to have exposure to big brand companies’ social media.
• Set up a date for when your campaign should stop running. This will make people move fast and take action.

Instagram Campaign Example #20: Toms

What Is It?

TOMS has committed to help a child in need for every pair of men’s or women’s shoes it sells. 

It was founded in 2006 and has 959k followers on Instagram. 

For their Instagram campaign, TOMS promised to donate a pair of shoes for every person who would upload a photo of their bare feet to Instagram. 

They only had to use the hashtag #WithoutShoes. This encouraged people to tag friends and share the posts to spread the word. After all, it was for a good cause.

This was an atypical campaign because they weren’t looking for immediate sales. But nudging people to help others was part of a wider strategy to grow Instagram followers.

What Sort of Results Did It Get?

This Instagram campaign resulted in 296,243 shoes donated to people in need.

There were 205k posts. 

A lot of people tagged the company and spread the word. And this created spectacular brand awareness.

It was not about posting a photo, it was about helping people in need.

And not only that. But some celebrities like Pink, Laura Dern, and Allison Brie also posted their photos.

Key Takeaways

• Communicate your values or what your company stands for. This will help you create brand awareness, empathy, and position your brand as something more than a brand.
• Tap into the emotions of your audience.
• Be human—humans will buy your products.

Instagram Campaign Example #21: Nordstrom

What Is It?

Nordstrom used Instagram to innovate. 

They currently have 3.3 million followers. 

And in their Instagram campaign, they did something very unique for their anniversary. 

They created a 55-foot version of one of their most popular dresses.

It was displayed in the form of an Instagram post with the Instagram logo at the top, comments, and likes.

Crazy, huh?

Their Instagram campaign also included live social media updates of the creation process of the dress. 

For this, they used drones to record the video.

What Sort of Results Did It Get?

It generated 16K likes for that one Instagram post.

Key Takeaways

• This campaign generated a lot of media attention and introduced Nordstrom’s name to a lot of new, younger followers.
• You don’t literally have to create a 55-foot dress if you sell clothes. But you can think outside the box, create something innovative and have media coverage to tease people.

Instagram Campaign Example #22: Adidas

What Is It?

Adidas has run more than one successful Instagram campaign. 

Of course, this one wasn’t the exception.

They wanted to engage a youthful audience and released Adidas Neo, a new division of their products. And they gave their audience the chance to be involved in their product shots.

Their Instagram campaign #MyNeoShoot asked its followers to create Adidas-inspired posts. 

Then, the best content creators would model for professional photoshoots. 

What Sort of Results Did It Get?

Well, Adidas got celebrities like Selena Gomez to inform followers about the contest and participate.

Key Takeaways

• To boost brand awareness or to promote a product, ask an influencer to announce a contest that gives contestants the chance to be in the spotlight. This works specifically well with teenagers.
• An established brand can engage new, young audiences by leveraging Instagram’s image-focused content. 

Instagram Campaign Example #23: Chanel

What Is It?

Chanel doesn’t need a lot of marketing, right? Pretty much everyone knows this brand.

But still, they wanted to build anticipation ahead of the release of their new No. 5 L’Eau perfume. 

To do that, they invited Instagram influencers like Lily Rose Depp, Julie Sariñana, and Jessica Mercedes Kirschner for stunning photography shoots. 

They wanted to showcase how real flowers were used in creating the fragrance they were about to release.

What Sort of Results Did It Get?

The hashtag #NewChanel5 attracted over 6,000 pieces of influencer and user-generated content. Based on report from Mediakix, Chanel also saw 900,000 likes in the first month of the campaign and there were over 9 million people exposed to the campaign.

Key Takeaways

• Use eye-catching product shots to promote your products
• Ask influencers in your niche target audience to help you reach out to more people. 
• Build anticipation before a new product launch to tease people and pique their curiosity.

Instagram Campaign Example #24: Bloom & Wild

What Is It?

Bloom & Wild is a British flower delivery service.

They currently have 229k followers on Instagram. And their campaign helped the brand become a more established company.

They wanted to reach a larger audience but focused on targeting the right one first. 

For this, they developed a lookalike audience to their current customers. Then, they tested out what format (image or video) would perform better for their ads.

What Sort of Results Did It Get?

They ended up getting more engagement, increased sales by 62%, and growth of customer base.

Key Takeaways

• Identify who you want to attract and create a lookalike audience. Then test which formats and content will increase engagement levels.

Instagram Campaign Example #25: Wayfair

What Is It?

Online furniture store Wayfair has a fun user-generated content Instagram campaign.

This campaign lets customers showcase the results of their online shopping. 

How?

By using the hashtag #WayfairAtHome users can post their photos featuring Wayfair’s products.

For example a living room with the furniture.

Then, Wayfair reposts those photos and adds a link to each of the furniture so users can shop for the specific items featured in a real customer's home.

What Sort of Results Did It Get?

This campaign helped drove a 774% increase in traffic to its Instagram account.

Key Takeaways

• Leverage user-generated content to help Instagram users find and shop for your products. 
• Add social proof because people trust customer’s testimonials. And if you show your audience how real people have used your products and have liked them, it'll be easier to get people to start shopping on your website.

Instagram Campaign Example #26: Wendy’s

What Is It?

Wendy's is an American international fast food restaurant chain. It currently has 1.2M followers.

In April 2023, former NFL player Jason Kelce revealed that his 2018 Super Bowl championship ring had gone missing during a live event in Cincinnati. The story quickly went viral, as sports fans empathized with the loss of such a prized possession.

Seizing the opportunity, Wendy's jumped into the conversation on social media, posting that they had "found" the missing ring. Wendy's lighthearted response perfectly captured the spirit of the trending moment, allowing the brand to insert itself into the discussion in an authentic, humorous way.

What Sort of Results Did It Get?

• Wendy's real-time responses generated significant engagement and positive sentiment across social media with a total of 9,347 likes. 

Key Takeaways

• Capitalize on viral moments to drive increased social media engagement and positive brand sentiment
• Respond in a way that aligns with your brand's unique voice and sensibilities
• Use humor, visuals, and lightheartedness to make your brand's involvement feel natural and engaging

Instagram Campaign Example #27: LiveOnNY

Live on NY is a nonprofit organization that helps in organ donation and transplantation in New York City.

LiveOnNY's "I New York" campaign immediately captures attention by “disrupting” the well-known "I Love New York" visual pattern. Instead of the classic heart symbol, the campaign simply uses the word "New York" - a clever pattern interrupt that leaves viewers curious and compelled to learn more.

The campaign's concise, impactful copy supplements the visual hook. Rather than burying the message, the text is placed directly underneath the central image, allowing it to enhance the overall impact.

What Sort of Results Did It Get?

• Posts featuring the "I New York" design received 3-4 times more likes than the nonprofit's typical content
• One post memorializing an organ donor hero received over 10 times the average engagement, suggesting the campaign's ability to strike an emotional chord

Key Takeaways

• Disrupt familiar visual patterns to immediately grab your audience's attention
• Pair eye-catching imagery with concise, impactful copy to effectively communicate your message
• Leverage emotional, human-centered stories to drive deeper engagement and connection

Instagram Campaign Example #28: Cinephile Club

Cinephile Club, a popular Instagram community for movie enthusiasts, collaborated with a movie streaming platform to curate a collection of themed film recommendations.

It currently has 2.4M followers.

The Instagram Reel format allowed Cinephile Club to showcase a fast-paced, visually captivating montage of movie clips. Each clip teased just enough of the film's story and style to pique the viewer's curiosity, without revealing too much.

The reel's soundtrack provided an additional layer of engagement and emotion. The use of a moody, atmospheric instrumental track evoked a sense of nostalgia and mystery, complementing the Halloween-adjacent tone of the film selections.

What Sort of Results Did It Get?

• The reel received over 333,000 likes, which was 7-30 times higher than the engagement on the account's recent posts
• This increased engagement indicates the reel's ability to capture the attention of Cinephile Club's highly passionate, film-focused audience

Key Takeaways

• Partner with niche, highly engaged communities relevant to your brand or campaign
• Use fast-paced, visually striking footage to pique viewer curiosity and align with your target audience's sensibilities

Instagram Campaign Example #29: Smirnoff

Smirnoff is a widely popular vodka brand with roots dating back to 19th century Russia. It's known for its quality distillation and use in a variety of cocktails.

Smirnoff wants to prove that inspiration for new drinks can come from anywhere. So it created drinks made with social ingredients that were shared daily on Instagram. 

It turned the Smirnoff feed into a topical recipe book and the followers into mixologists.

What Sort of Results Did It Get?

The campaign had 11.64M impressions across social media platforms with Instagram taking the lead according to Webby Awards.

It was also an honoree in the 2022 Webby Awards for Social Media Campaign Advertising, Media & PR.

Key Takeaways

• Use real-time social media trends and conversations to inspire creative new cocktail recipes
• Think outside the box when it comes to presenting your campaign, in this case, using your feed into calendar of cocktails.

Conclusion

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After analyzing these 29 powerful Instagram marketing campaigns from industry leaders like Apple, Adidas, and Starbucks, one thing becomes crystal clear: successful Instagram content marketing isn't about massive advertising budgets – it's about implementing proven Instagram growth strategies and creating authentic social media engagement. 

• Pay close attention to brands that sell or promote products similar to yours and copy what works.
• Try out one tactic, and if it doesn’t work, try something else. 
• While overall design and brand are important, you can still switch things up on your account now and then. Try an animated video one day, and a customer portrait the next.
• Use hashtags and offer incentives to your followers to get them involved in your campaign.
• Post photos of your products being used by your audience or the photos they create. Show people you care about their satisfaction and their loyalty.

Many businesses struggle with creating consistent content, managing campaigns, and staying on top of Instagram's ever-changing algorithms. That's where Growbo comes in. Just as these successful brands have teams of experts handling their campaigns, Growbo provides you with a complete done-for-you marketing team that can handle everything – from Instagram content creation and campaign management to performance tracking and optimization.

Don't miss out on the opportunity to transform your Instagram marketing today. Start your Growbo journey now with our limited-time offer of just $7 for 7 days. Schedule a call today.

Which of these Instagram campaign examples resonated most with your brand's goals? Have you faced similar challenges in your Instagram marketing journey? Share your experiences in the comments below.

Keep Growin,’  Stay Focused,

Image Credit

https://www.bizjournals.com/bizjournals/news/2014/10/15/who-is-chuck-taylor-of-nike-converse-sneaker-fame.html

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