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  • What is a USP? How 1 Sentence Can Make or Break Your Business

    Crowded marketplace, many stalls, vibrant scene.Imagine this. . . . You’re in a marketplace in an old city. You’re perched on top of a building. Looking down, …
  • How to Convince Strangers to Trust You Enough to Buy From You

    Helping hand on mountain top.John Gottman laid in bed alone one night. He was close the end of his mystery novel. He wanted to find out who …
  • How to Close Deals in Person-to-Person Sales [VIDEO]

    Lego figure, selling, first sale, much bigger, success.The first time I sold something I was 19. I was going door-to-door selling digital coupon advertising on a pay-per-click basis. At …
  • 7 Critical Marketing Steps for Converting Visitors into Paying Customers

    Grasshopper website sales funnel examples.I’ve learned many lessons since I started my first business at the age of 19. But in the last twelve …
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