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  • Funnel Drift Defined: A Silent Conversion Killer Costing You Big $

    Sales funnel drift, damaging conversions.  Imagine you have a loaded (metaphorical) gun. You hold it in your hand, it’s light, cool to the touch. Now you look …
  • The Retargeting Revolution: Making Ads That Convert

    Retargeting ads, making conversions.  You know that your ideal customers visit your site, go through your pages, and… Somehow, poof! They vanish. “Well, not everyone buys,” …
  • How To Stop Relying on Vanity Metrics in Digital Marketing

    Hands shaking, avoiding vanity metrics.Have you ever seen a statistic or metric on an advertisement and thought to yourself, “There’s no way that’s real”? Or …
  • How To Boost Mobile Conversion Rate With Mobile Optimization

    Mobile optimization boosts conversion.Quick: When was the last time you checked your phone? For most people, the answer is probably anywhere from 2 hours …
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