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  • Want High Quality Email Subscribers? Then You Need a Higher-Quality Opt-in Experience

    YouTube video thumbnailListen on the go by downloading the audio of today’s video here. In today’s video, I offer an in-depth look into the …
  • What Is the Advantage of a Segmented Email List? (Hint: 300% More Clicks)

    YouTube video thumbnailListen on the go by downloading the audio of today’s video here. Segmenting your email list allows you to personalize messages to …
  • [Case Study] Do Narrow-Width Emails Drive More Clicks? (A Data-Driven Answer)

    YouTube video thumbnail  Listen on the go by downloading the audio of today’s video here. A customer recently asked me why we format emails with …
  • High quality email list vs. “I want the hugest, biggest list EVER!”

    Email subscribers: good vs. bad.    It’s not hard to get email subscribers, especially these days. What is more difficult is finding high-quality subscribers. Why? Because 8 out …
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