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  • What Is a Sales Funnel? One Definition To Rule Them All!

    writingI hated that first desk. It was cheap and the edges were sharp. When I leaned against it, typing and clicking …
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  • 5 Hidden Persuasion Tricks In the New Star Wars Trailer (Part II)

    YouTube video thumbnailThis is Part II in this two-part series about the new Star Wars trailer. Missed Part I? You can check it …
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  • 5 Hidden Persuasion Tricks Behind the New Star Wars Trailer

    YouTube video thumbnailAnticipation is what great movie trailers give their audiences. In the summer of my junior year of college I saw the …
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  • 6 Top Copywriting Strategies Used By the Pros

    2People who want to learn marketing techniques can review strategies used by professional copywriters. Developing content for an online audience …
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