7 Proven High-Ticket Sales Funnel Examples You Can Model
You know the thrill of landing a sale… Especially a big sale. But wouldn't it be amazing to make more money with fewer deals? Enter: high-ticket sales funnels
A few years back, I met Michael, who sells medical equipment at $10,000 per unit, and he was skeptical about using modern marketing for premium products. His doubt reminded me of our client ExcelHelp, who transformed their business after implementing our sales funnel system, boosting their revenue by 30% within 6 months.
The truth is, selling high-ticket items isn't about fancy techniques; it's about showing massive value to the right people.
In this article, you'll discover:
- The proven funnel examples and strategies used by industry leaders like Tesla (who got 2 million pre-orders without a finished product) and Trek Bikes (who sell $12,000 bicycles online).
- Why higher prices can actually make your marketing easier
- How to build a system that attracts premium clients.
Ready to transform your high-ticket sales? Let's dive into these game-changing strategies...
If you want to get all marketing (and sales funnel!) work done for your coaching, SaaS, eCommerce, startup, agency, or professional services business—without the headaches of hiring a team—then you
What Are “High-Ticket” Products and Services?
High-ticket items are high-value and high-priced products or services.
The products can include expensive items like cars, jewelry, boats, and high-end bikes.
And high-ticket services can include things like coaching, webinars, and training. Basically, “high ticket” constitutes any product or service that costs more than $1,000 and offers clients and customers a hefty chunk of pure, unadulterated value.
As you already know, a sales funnel is a series of steps that lead a potential customer or client to a purchase decision.
Similarly, a high-ticket sales funnel is defined as a selling system that leads a customer, step-by-step, to buy a higher-priced product or service.
High-ticket funnels are a powerful marketing strategy that, when set up and implemented correctly, can make you significantly more profit per sale vs. a funnel selling lower ticket and lower margin items.
And depending on how well you implement your sales funnel strategies, your high-ticket funnel will convert way better — which is a process we’re proud to help our clients with at Growbo.
Anyway, people who normally buy products or services at higher prices are typically much more invested in them, and they more than likely experience greater levels of success with those products or services.
That’s one of the main reasons why high-ticket items are incredibly valuable and lucrative for businesses.
Obviously, they aren’t for all types of businesses, though. For instance…
- If you’re not willing to charge more than $1,000 for a training course or program...
- If you’re happy charging clients an hourly rate...
- If you’re bogged down with demanding and unappreciative clients, telling yourself, “This is just the nature of the job”...
Then, selling high-ticket items is not for you.
On the other hand, if…
- You’re willing to charge clients over $1,000 for a product or service...
- You want to make more profit per sale…
- You’re willing to spend less on overhead costs...
- And you prefer selling expensive products or services rather than more affordable ones...
Then, high-ticket selling is perfect for you and your business.
Typically, higher-ticket products are also the most profitable ones because they pay for the cost of customer acquisition.
This is one key reason why people start selling high-ticket items in the first place. They know they need fewer sales in order to meet their financial goals.
There’s a ton of potential for skyrocketing your monthly and yearly revenue growth with high-ticket items. But the thing is, generating high-ticket leads can be tricky — the reason being, this process requires different sales funnel tactics than low-ticket items.
For instance, if you’re selling high-ticket products, to drive customer engagement you might want to consider asking for a small deposit on a more expensive item. Below, you’ll see how Tesla used this marketing strategy.
And if you’re selling a service instead of a physical product, you might give the prospect a preview of the paid product in the form of a cheap (or free) report or webinar. We’ll also show you how that worked well for ExcelHelp.com.
So, if you’re considering pivoting your company to start selling high-ticket items, you’ll want to check out these 6 examples of high-ticket funnels from multi-million dollar companies — proven funnels that you can model for your own business…
High-Ticket Funnel Example #1: Tesla’s Cyber Truck Launch Funnel — $1,000 Deposit
Tesla Model 3 was first shown in 2016 and it received a total of 14 million paid reservations. Cybertruck, on the other hand, has 2 million pre-orders since its introduction.
In the past, it was a $1,000 deposit which was brought down to $250 to $100 today.
At the time of launch, same as with the Model 3, demand and interest in the vehicle were incredibly high. This made Tesla open pre-orders for the vehicle with a very smart sales funnel strategy.
And part of the reason Tesla’s pre-sale launch was so successful was that the company (and its founder Elon Musk) received a lot of press for its positive vision of moving everyone away from gas-powered vehicles.
Whether you agree with that vision or not, the success of this launch proved that the market is very in tune with Tesla’s vision.
Basically, Tesla used a very simple sales funnel that you can model because it’s proven to convert. Here’s a quick breakdown of the steps in the funnel:
Steps in Tesla’s Sales Funnel
Traffic: Elon Musk's attention-getting tweets and announcements, social media buzz, media coverage. No commercial ads!
Homepage: The homepage minimalist, with only the main feature of the truck at the middle of the page. It only has 1 CTA —that is to get updates.
Payment: One interesting tactic they used in this funnel is asking the prospective customer to make a relatively small commitment toward the larger cost of the car ($100 deposit).
It was easier to ask prospective buyers to pay only a portion of the cost upfront (in the pre-orders). This allowed Tesla to maximize the number of people who’d eventually want to pay the full amount for the car later on.
The funnel emphasizes Tesla's unique approach of building anticipation through unconventional marketing and strong brand loyalty, rather than traditional automotive advertising methods.
High-Ticket E-commerce Funnel Example #2: $10,000 Trek Bikes
Trek Bikes sells high-end bicycles for up to $12,000(!).
This includes bikes customized by color and size.
Steps in Trike Bike’s Sales Funnel
Now let’s take a look at their funnel and how it’s structured…
Traffic: high intent search, organic search, referral/word of mouth of cycling enthusiasts, direct traffic
Homepage: The current image above the fold of the homepage is very subtle about what the page is selling. As you scroll down the page, you will notice the different sections don’t look cohesive at all. But since you are on the page for one particular goal : to purchase a bike, you head out to the products page.
Check-Out and Cross-sell: It contains detailed product specifications of the bike. It is very educational and provides all the necessary information you need, including the manual, should you purchase the bike.
It also recommends other models of the bike based on the requirements you want, including an option to customize it. Once you add the product to the cart, it recommends accessories for your bike.
High-Ticket Funnel Example #3: Michael Rozbruch’s Tax Resolution (Info Product) for $4,000
Michael Rozbruch is a tax expert and entrepreneur. He created Michael Rozbruch’s Tax and Business Solutions Academy. Plus, he works with attorneys, IRS-enrolled agents, and CPAs to manage their finances and avoid money pitfalls.
In addition to owning a $23 million tax resolution firm that’s generated 168 consecutive months of revenue growth, Rozbruch also does training programs, conferences, and consulting.
Now let’s see how this high-ticket lead gen funnel example is structured…
Steps in Rozbruch’s Sales Funnel
Traffic: paid ads, email marketing, affiliates
Homepage: the homepage displays a lot of social proof to establish his authority and expertise. It is jam-packed with resources from free video trainings to online events.
Webinar landing page: Rozbruch hosted a live training webinar to get people interested in the product launch for his training program. He used affiliates, emails to his internal list, and Facebook ads to promote the webinar.
High-Ticket Lead Gen Funnel Example #4: Follow-Up Funnel for $50,000-$200,000 ExcelHelp.com Custom Enterprise Software Service
ExcelHelp is a professional Excel programming firm dedicated to helping companies make the most of their investment in Excel and Microsoft applications.
They build custom software integrations for Fortune 500 companies like NASA and Revlon. These integrations help streamline operations like automatic data entry or form creation.
The average amount that ExcelHelp.com charges for a project is in the mid-five figures (~$50,000) to mid-six figures (~$300,000).
ExcelHelp.com is an eSoftware Associates Inc company — a client we have worked with at Growbo. We actually helped them grow their sales funnel and revenue by 30%.
Here’s the before and after graphic…
This high-ticket service is, without a doubt, one of our best case studies.
And here’s one nice compliment that their VP gave us…
Pretty cool, right?
Steps in ExcelHelp’s Sales Funnel
Now let’s review the breakdown of this high-ticket lead gen funnel and how they promoted their high-ticket product, the Paperless Construction Company whitepaper.
Traffic: organic search, direct, paid search, and referrals
Traffic: organic search, direct traffic, blog, retargeting ads
Homepage: Prospects would visit the ExcelHelp.com website and see an exit pop-up when they’re about to leave the site. This is a free opt-in offer for their whitepaper.
Or, if people are interested in a specific service, ExcelHelp would showcase two clear call-to-action buttons across their homepage, enticing prospective clients to schedule a consultation:
Once the prospects signed up with their name and email address, they could download the whitepaper (lead magnet) or brochure and give ExcellHelp.com an opportunity to nurture them via email automation.
The extra offer incentive when opting in is an interesting tactic. It’s one more way to add value to prospects. The prospective customer can download the whitepaper and read it or pass it along to colleagues, which may help speed up a purchasing decision.
High-Ticket Funnel Example #5: $8,000 per Client Sale for Coaching Service
Winning International is a coaches-to-coaches service that assists leaders in growing their businesses.
The company was started back in 2014 by Ryan Magdziarz. He works in the fields of dating, finance, fitness, health, life, and business coaching.
This company’s sales funnel relies heavily on paid Facebook ads. These drive people to their website where they can then opt-in and become customers.
Steps in Winning International’s Sales Funnel
Let’s take a look at this high-ticket funnel…
Traffic: paid ads
Homepage: When prospects arrive on this page, they’re encouraged to download a lead magnet, which is a comprehensive funnel template.
Free Consultation: On the top right corner, prospects can see a call-to-action button that invites them to check out the “Free Training”. After clicking, people are redirected to a landing page with outstanding CTAs to book a free call.
Thank You Page: After downloading the lead magnet there’s an offer for a free call. The end-goal is to convert the prospect into a paying client.
Their lead magnet offer is what makes this sales funnel so unique. Because it then leads to an offer to become a coaching client, which is a great upsell.
High-Ticket Funnel Example #6: Video Demo Funnel for Growbo’s Done-for-You Service
Growbo provides a done-for-you service that helps brands, businesses, and agencies accelerate their marketing success by providing an all-in-one, on-demand marketing team.
Growbo allows you to delegate unlimited digital marketing projects without the headaches of hiring.
Most of our clients booked a call with us after watching the demo video which is one of our call to actions on the homepage and pricing page.
Steps in Growbo’s Sales Funnel
Traffic: organic traffic, ads, word of mouth, and referrals from Growbo’s weekly newsletters and articles.
Homepage: the main call to actions on our homepage are (1) to see pricing and sign up for our $7 for -day trial, and (2) to watch the demo video to see how Growbo works before booking a free consultation. Our newsletters and articles all lead back to our homepage and/or pricing page.
Pricing: it contains the 4 different packages with a detailed breakdown of which skill sets each package are . We also include the pricing for each package—which are Teleport, Fly, Run, and Walk. We also offer our new White Label Features to clients who sign up for Run or a higher package.
High-Ticket Funnel Example #7: Strategies with Pricing Experts at $35k
Finally, to draw our investigation of high-ticket funnels to a close, let’s take a look at a company called Paddle (formerly Profitwell).
Paddle serves as a payment solution provider, enabling software companies to focus on developing and delivering their products while Paddle takes care of the technical and regulatory aspects of processing customer payments.
Steps in Paddle’s Sales Funnel
Traffic: direct search, organize search and referral
Homepage: the dark background on the home with the consistent call-to-action show that Paddle means business! It is text heavy so the variation in the font sizes help in relaying the message.
However, there is no human featured on its pages which may negatively impact their conversion.
Pricing Page: All call to actions lead to other pages but not the pricing page. It redirects you to a discovery call.
This funnel diagram illustrates why Paddle is less concerned with the minimalist and dark homepage since the assumption is that most clients come from its free service at Profitwell.
Conclusion
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After analyzing these seven powerful high-ticket sales funnel examples, from Tesla's innovative $100 pre-order strategy to Paddle's premium $35k consulting service, it's clear that successful premium pricing strategies require more than just a basic sales funnel. These industry leaders have demonstrated that selling high-value products and services demands a sophisticated sales funnel optimization approach that builds trust, showcases expertise, and delivers exceptional value at every touchpoint.
What's particularly fascinating is how each company has adapted their high-ticket sales approach to their specific market. Tesla revolutionized the automotive industry with their pre-order system, while ExcelHelp transformed enterprise software sales through educational content. These examples prove that whether you're selling physical products like Trek's premium bikes or services like Michael Rozbruch's tax consulting, the key lies in creating a strategic funnel that matches your unique value proposition.
Here are the three critical takeaways from these high-ticket marketing success stories:
- Strategic Entry Points: Whether it's Tesla's small deposit system or Trek Bikes' educational content strategy, successful high-ticket sales funnels start with low-commitment entry points that build toward larger purchases.
- Value Demonstration: From ExcelHelp's detailed case studies to Michael Rozbruch's authority-building approach, premium pricing requires clear demonstration of value through social proof, expertise, and results.
- Systematic Follow-up: Every successful high-ticket funnel implements strategic nurturing systems, combining email marketing, consultation calls, and valuable content to guide prospects toward conversion.
Ready to implement these high-ticket sales strategies but lacking the technical expertise or marketing bandwidth? That's where Growbo comes in. Our all-in-one marketing team has helped hundreds of businesses optimize their sales funnels and increase revenue - just ask ExcelHelp.com. From content creation and funnel building to email marketing and ad management, we handle every aspect of your marketing execution. Book a call today to get started.
What's your biggest challenge in selling high-ticket products or services? Share your experiences in the comments below, and let's discuss how these strategies could work for your business. Don't forget to subscribe to our newsletter for more expert sales funnel optimization tips.
Keep Growin’, Stay Focused,
Image Credits
1. https://www.breakcold.com/explain/high-ticket-sales
2. https://www.cnbc.com/2019/11/21/tesla-cybertruck-unveiled.html
3. https://www.tesla.com/cybertruck
